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Category Archives: Online Marketing and Advertising

8 Digital Marketing Rules

8 Lessons To Secure Your Infinite Growth Online

Browsing through quora I came across this great article and video and had to share it with you.

Gerard Danford has studied the above video and extracted the most important aspects to turning customers into raving fans. The Raving fans are the ones that advocate your business. There are your “A” customers.

Here are the eight Digital Marketing rules in summary

  • Virtual relationships:
  • People do Judge A Book By Its Cover:
  • Show your customers what they want
  • Focus on biggest fans
  • Welcome customer’s scorn
  • Employees as passionate disciples
  • Take giant leaps
  • Schismogenesis

See the full article here https://www.quora.com/What-is-digital-marketing

See Central Coast SEO for more digital marketing tips and tricks

ARE YOU AUDITING YOUR ADWORDS CAMPAIGNS

  Adwords are such an important part of any business Adwords can save you thousands of dollars in selection and onpage optimisation.     Not sure what adwords are, check out this quick vid.   Google gives us thee chance to check your campaigns before putting to much money into design. Jacob Baadsgaard of Disruptive advertising recently published an article in entrepreneur. In the article he is discussing 4 points things most advertisers do when using adwords. ONe of the major one and one I have personally done is sent traffic to my home page and not a fully optimised landing page. Jimmy kim from build my list fame is always reiterating the importance of a good landing page and of course tracking this page and watching for conversions. Check out the Article about Adwords here ( below is an excerpt “In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we made a few important discoveries about why so many companies struggle to make money on AdWords.On the surface, AdWords seems like a great marketing opportunity. Your ads show up exactly when and where you want them to, so you can get your website in front of your ideal audience—and only your ideal audience. That’s the idea, anyway. Unfortunately, AdWords management isn’t quite that simple. Yes, I’ve used AdWords to grow a client from 25 employees to 250 employees http://www.entrepreneur.com/article/270156“ The other way to drive traffic are seo and optimisation to find out more check out our page here for optimisation tips Continue Reading