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Browsing through quora I came across this great article and video and had to share it with you.
Gerard Danford has studied the above video and extracted the most important aspects to turning customers into raving fans. The Raving fans are the ones that advocate your business. There are your “A” customers.
Here are the eight Digital Marketing rules in summary
See the full article here https://www.quora.com/What-is-digital-marketing
Approaching Keywords the Company Way You’ve created your site and now looking for traffic. So What is the most effective SEO Strategy out there today. There’s a tiny problem, though. You do not have an SEO Company with teams of staff that can spend hours delivering the four objectives, so… We have to work much smarter than the Wikipedias and Amazons of the world. Luckily, there are two things that we can do to even the playing field in our favour. 1. Develop a scalable and repeatable strategy for delivering the four objectives. 2. Develop tools that implement that strategy. Use a good selection of tools to save time. And we are about to have a scalable and repeatable strategy – the Long Tail Formula (LTF). Great Vid shows a technique to get your long tail keywords using online tools for FREE! Our strategy involves around three (actually four… but the fourth is beyond the scope of this blueprint) hierarchical pyramids. They are: 1. The Keyword Pyramid 2. The Content Pyramid 3. The Backlink Pyramid (4. The Domain Pyramid) The Keyword Pyramid Our typical Keyword Pyramid will have 4 layers. Layer 1: The Niche Keyword e.g. school shoes Layer 2: 3 – 8 ‘high’ volume long tail keywords derived from the niche keyword e.g. black school shoes. Layer 3: 3 – 30 ‘medium’ volume long tail keywords derived from each of the ‘high’ volume keywords in Layer 2 e.g. nike black school shoes. Layer 4: 3 – 30 ‘low’ volume long tail keywords derived from each of the ‘medium’ volume keywords in Layer 2 e.g. nike black school shoes online, or just lower volume long tails derived from the ‘high’ volume keywords in Layer 2 e.g. cute black school shoes I strongly recommend using a Keyword Digger for this task. Uberword and the google planner are both suitable Some SEO points to consider When Choosing Keywords High, ‘medium’ and ‘low’ are all relative. The important thing is that the keywords in Layer 2 should be higher volume keywords than those in Layer 3, which in turn should be higher volume than those in Layer 4. Ideally, on each layer – you should have a mixture of leading Phrase Match, trailing Phrase Match, Broad Match and LSI long tail keywords. Some of the long tail keywords might show low or zero volume in Google Keyword Planner. Do not worry about that. If you go with the minimum number of keywords for each of the four layers then you’d have: 1 keyword on Layer 1 + 3 keywords on Layer 2 + 9 (i.e. 3 x 3) keywords on Layer 3 + 27 (i.e. 9 x 3) keywords on Layer 4 – giving you a total of 40 target keywords. And if you with the maximum number of keywords for each of the four layers then you’d have: 1 keyword on Layer 1 + 8 keywords on Layer 2 + 240 (i.e. 8 x 30) keywords on Layer 3 + 7,200 (i.e.… Continue Reading