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You’ve created your site and now looking for traffic. So What is the most effective SEO Strategy out there today.
There’s a tiny problem, though. You do not have an SEO Company with teams of staff that can spend hours delivering the four objectives, so…
We have to work much smarter than the Wikipedias and Amazons of the world.
Luckily, there are two things that we can do to even the playing field in our favour.
1. Develop a scalable and repeatable strategy for delivering the four objectives.
2. Develop tools that implement that strategy.
Use a good selection of tools to save time.
And we are about to have a scalable and repeatable strategy – the Long Tail Formula (LTF).
Great Vid shows a technique to get your long tail keywords using online tools for FREE!
Our strategy involves around three (actually four… but the fourth is beyond the scope of this blueprint) hierarchical pyramids. They are:
1. The Keyword Pyramid
2. The Content Pyramid
3. The Backlink Pyramid
(4. The Domain Pyramid)
The Keyword Pyramid
Our typical Keyword Pyramid will have 4 layers.
Layer 1: The Niche Keyword e.g. school shoes
Layer 2: 3 – 8 ‘high’ volume long tail keywords derived from the niche keyword e.g. black school shoes.
Layer 3: 3 – 30 ‘medium’ volume long tail keywords derived from each of the ‘high’ volume keywords in Layer 2 e.g. nike black school shoes.
Layer 4: 3 – 30 ‘low’ volume long tail keywords derived from each of the ‘medium’ volume keywords in Layer 2 e.g. nike black school shoes online, or just lower volume long tails derived from the ‘high’ volume keywords in Layer 2 e.g. cute black school shoes
I strongly recommend using a Keyword Digger for this task. Uberword and the google planner are both suitable
High, ‘medium’ and ‘low’ are all relative. The important thing is that the keywords in Layer 2 should be higher volume keywords than those in Layer 3, which in turn should be higher volume than those in Layer 4.
Ideally, on each layer – you should have a mixture of leading Phrase Match, trailing Phrase Match, Broad Match and LSI long tail keywords.
Some of the long tail keywords might show low or zero volume in Google Keyword Planner. Do not worry about that.
If you go with the minimum number of keywords for each of the four layers then you’d have:
1 keyword on Layer 1 + 3 keywords on Layer 2 + 9 (i.e. 3 x 3) keywords on Layer 3 + 27 (i.e. 9 x 3) keywords on Layer 4 – giving you a total of 40 target keywords.
And if you with the maximum number of keywords for each of the four layers then you’d have:
1 keyword on Layer 1 + 8 keywords on Layer 2 + 240 (i.e. 8 x 30) keywords on Layer 3 + 7,200 (i.e. 240 x 30) keywords on Layer 4 – giving you a total of 7,449 target keywords.
This means that you can have anywhere between 40 target keywords and over 7,000 target keywords. So, it is entirely up to you how big or small you want to make your website.
You might also want to have fewer or more layers than the recommended four. That’s perfectly fine.
If you want to knock out a smaller-sized Authority site very quickly – then go for a number at the lower end of the scale. However, if you want to take your time and build a massive Authority side then rest assured that you can use the same Formula to accomplish that.
Also, don’t forget that you can (and should) build more than one Authority site. So, some can be small, others medium-sized and then a few can be huge. It’s entirely up to you.
The work that goes into a good SEO program is long and requires skill to create the right mix of keywords and anchor texts. A good SEO company can create an amazing amount of leads to your site.
The question to ask is can your business handle the leads and at what rate are you converting your leads. These figures will allow you to set a budget when looking to employ a good company with sound seo results
See More SEO Articles
You know you need an online presence that gets your phone ringing and your door opening. But it’s expensive to get the pros to do it and to do it yourself, well it just takes to much time (which you haven’t got) and when you have done it yourself, you just didn’t get the results you wanted for the hours you put in and you were left disappointed. In today’s world two things in business seem to stand above all others and they are 1. Time and 2. Cash flow We never seem to have enough of either. The internet is an essential part of your marketing strategy today and can be time and cash flow intensive. So where do you start? Lot of businesses start with a website. After the website is completed a funny thing generally happens. No traffic to your site, and usually the site hasn’t been indexed in the google listings. A normal conversation with your web guy goes like this You say. “What Do I do now” He says “Hey, we need to do SEO. How much money have you got?” , and throws some ginormous figure at you and then you still have to add facebook, twitter, youtube videos , google plus, google maps etc etc etc. And then guess what News You have to run it all, the updates and content and mail outs. Pretty soon you haven’t got the time to run your business , because you’re doing all this online stuff that takes so much time,and you have to learn it all, and that bloody computer has a mind of its own, and won’t listen to anybody. The question is after all this are you ranking for the keywords that really matter to your business. Did your web guy tell you about keywords and how to find the best ones for your business. Another thing you have to learn and probably buy some software to go with it. More stuff you have to learn. Remember what the two things that are important in businesses today were, Time and Cash flow. The old approach sent you to the poor house in both categories. Let me float a couple of options for you that can make your life a whole lot easier for you. Option 1 Lease a WebSite You hardly ever have to go to the computer to work on your online marketing for your business. A specific site is designed with all your contact details and optimised for your type of business in your area with an opt in form, allowing for data base creation and instant contact to your new clients. A facebook page, youtube channel with videos, twitter account and a google plus account all with your details. Listed in google on first page for your local terms. Essentially this is your complete online presence. We take care of 1. Designing The Site 2. Hosting 3. Domain acquisition 4. Keyword research 5. Updating and maintaining the site 6. Facebook pages and fan acquisition and interaction. 7.… Continue Reading