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You’ve created your site and now looking for traffic. So What is the most effective SEO Strategy out there today.
There’s a tiny problem, though. You do not have an SEO Company with teams of staff that can spend hours delivering the four objectives, so…
We have to work much smarter than the Wikipedias and Amazons of the world.
Luckily, there are two things that we can do to even the playing field in our favour.
1. Develop a scalable and repeatable strategy for delivering the four objectives.
2. Develop tools that implement that strategy.
Use a good selection of tools to save time.
And we are about to have a scalable and repeatable strategy – the Long Tail Formula (LTF).
Great Vid shows a technique to get your long tail keywords using online tools for FREE!
Our strategy involves around three (actually four… but the fourth is beyond the scope of this blueprint) hierarchical pyramids. They are:
1. The Keyword Pyramid
2. The Content Pyramid
3. The Backlink Pyramid
(4. The Domain Pyramid)
The Keyword Pyramid
Our typical Keyword Pyramid will have 4 layers.
Layer 1: The Niche Keyword e.g. school shoes
Layer 2: 3 – 8 ‘high’ volume long tail keywords derived from the niche keyword e.g. black school shoes.
Layer 3: 3 – 30 ‘medium’ volume long tail keywords derived from each of the ‘high’ volume keywords in Layer 2 e.g. nike black school shoes.
Layer 4: 3 – 30 ‘low’ volume long tail keywords derived from each of the ‘medium’ volume keywords in Layer 2 e.g. nike black school shoes online, or just lower volume long tails derived from the ‘high’ volume keywords in Layer 2 e.g. cute black school shoes
I strongly recommend using a Keyword Digger for this task. Uberword and the google planner are both suitable
High, ‘medium’ and ‘low’ are all relative. The important thing is that the keywords in Layer 2 should be higher volume keywords than those in Layer 3, which in turn should be higher volume than those in Layer 4.
Ideally, on each layer – you should have a mixture of leading Phrase Match, trailing Phrase Match, Broad Match and LSI long tail keywords.
Some of the long tail keywords might show low or zero volume in Google Keyword Planner. Do not worry about that.
If you go with the minimum number of keywords for each of the four layers then you’d have:
1 keyword on Layer 1 + 3 keywords on Layer 2 + 9 (i.e. 3 x 3) keywords on Layer 3 + 27 (i.e. 9 x 3) keywords on Layer 4 – giving you a total of 40 target keywords.
And if you with the maximum number of keywords for each of the four layers then you’d have:
1 keyword on Layer 1 + 8 keywords on Layer 2 + 240 (i.e. 8 x 30) keywords on Layer 3 + 7,200 (i.e. 240 x 30) keywords on Layer 4 – giving you a total of 7,449 target keywords.
This means that you can have anywhere between 40 target keywords and over 7,000 target keywords. So, it is entirely up to you how big or small you want to make your website.
You might also want to have fewer or more layers than the recommended four. That’s perfectly fine.
If you want to knock out a smaller-sized Authority site very quickly – then go for a number at the lower end of the scale. However, if you want to take your time and build a massive Authority side then rest assured that you can use the same Formula to accomplish that.
Also, don’t forget that you can (and should) build more than one Authority site. So, some can be small, others medium-sized and then a few can be huge. It’s entirely up to you.
The work that goes into a good SEO program is long and requires skill to create the right mix of keywords and anchor texts. A good SEO company can create an amazing amount of leads to your site.
The question to ask is can your business handle the leads and at what rate are you converting your leads. These figures will allow you to set a budget when looking to employ a good company with sound seo results
See More SEO Articles
You know you need an online presence that gets your phone ringing and your door opening. But it’s expensive to get the pros to do it and to do it yourself, well it just takes to much time (which you haven’t got) and when you have done it yourself, you just didn’t get the results you wanted for the hours you put in and you were left disappointed. In today’s world two things in business seem to stand above all others and they are 1. Time and 2. Cash flow We never seem to have enough of either. The internet is an essential part of your marketing strategy today and can be time and cash flow intensive. So where do you start? Lot of businesses start with a website. After the website is completed a funny thing generally happens. No traffic to your site, and usually the site hasn’t been indexed in the google listings. A normal conversation with your web guy goes like this You say. “What Do I do now” He says “Hey, we need to do SEO. How much money have you got?” , and throws some ginormous figure at you and then you still have to add facebook, twitter, youtube videos , google plus, google maps etc etc etc. And then guess what News You have to run it all, the updates and content and mail outs. Pretty soon you haven’t got the time to run your business , because you’re doing all this online stuff that takes so much time,and you have to learn it all, and that bloody computer has a mind of its own, and won’t listen to anybody. The question is after all this are you ranking for the keywords that really matter to your business. Did your web guy tell you about keywords and how to find the best ones for your business. Another thing you have to learn and probably buy some software to go with it. More stuff you have to learn. Remember what the two things that are important in businesses today were, Time and Cash flow. The old approach sent you to the poor house in both categories. Let me float a couple of options for you that can make your life a whole lot easier for you. Option 1 Lease a WebSite You hardly ever have to go to the computer to work on your online marketing for your business. A specific site is designed with all your contact details and optimised for your type of business in your area with an opt in form, allowing for data base creation and instant contact to your new clients. A facebook page, youtube channel with videos, twitter account and a google plus account all with your details. Listed in google on first page for your local terms. Essentially this is your complete online presence. We take care of 1. Designing The Site 2. Hosting 3. Domain acquisition 4. Keyword research 5. Updating and maintaining the site 6. Facebook pages and fan acquisition and interaction. 7.… Continue Reading
Can Your Small Business Afford Not to Have a Web Site? This is an old article but a goodie. The dates and the figures are obviously out and have dramatically increased. From ABC News “A private survey has found the growth of online sales is continuing to easily outpace the growth of in-store sales. The amount of money spent online rose around 25 per cent in July compared to a year earlier. NAB’s Online Retail Sales Index found internet sales made up 5.3 per cent of total retail spending in the year to July, at $11.7 billion. The report found online sales from international retailers grew at a faster pace than those from domestic online shops in July.” So The internet is really getting a lot of momentum, though you probably already know this. If your target market is strictly local, your small business can’t afford not to have a web site. A few statistics from Statistics Canada to start us on our way-. In 2003, there were about 12 million households in Canada, and of those 8 million had regular access to the internet from work, home and/or school. Around 60% of the total households had a computer and internet access at home. Ok, so now we know how many households had access to the internet, but what were they using it for? Almost 90% used the internet for browsing, but more importantly for our discussion- 34% used the internet for purchasing goods and services, and by the way, that’s almost double 1999 figures for purchasing goods and services on the internet. Industry Canada reports that in 2000, Canadian ecommerce sales were $7.2 billion, a whopping 73% increase over 1999 numbers. And no, it’s not a typo, it really is $7.2 BILLION! I’d say there’s a pattern brewing—internet usage and sales are increasing rapidly. And, according to Industry Canada, Canada captured only about 4% of global e-commerce in 2000. Now, numbers may not be my strong suit, so feel free to correct me if I’m wrong, but doesn’t that mean there was 180 billion dollars spent globally in ecommerce? Let’s look for a moment to the United States. www.tamingthebeast.net reports statistics and forecasts collected during December 2001—157million online users forecast to spend $47.8 billion in online retail revenue in 2002. By 2006, the forecast is 210 million users spending $130 billion in retail revenue. The numbers alone will probably convince many people to invest in a small business web site, particularly if they’re in an industry where their target market isn’t restricted to a purely local one. But, you say, my business is just a little local shop. Why should I get a web site for my small business? What good will the internet do me? I’ve heard that one before. In fact, the guy I’ve heard it from most is David. He’s the guy with the auto shop in my article “I Don’t Need a Business Plan—Do I?” Long story short, his mother in law finally convinced him… Continue Reading